Insights
The FSJpoint of view
Practical thinking on what makes businesses clearer, more visible and more commercially effective.
Articles
Marketing18 August 20262 min read
Most businesses don't have a marketing problem
When marketing isn't working, the instinct is to do more of it. Usually the fault is upstream of the marketing entirely.
Digital Sales29 July 20262 min read
Visibility is not the goal. Conversion is.
Follower counts are the easiest number to grow and the least likely to pay anyone's salary. What to measure instead.
People & Performance8 July 20262 min read
Your business cannot outperform the people delivering it
Founders scale strategy long before they scale the team that has to execute it. The gap between the two is where growth stalls.
Business Growth16 June 20262 min read
Revenue tells you what came in. That's all it tells you.
A business can grow its sales every month and get closer to closing. Four numbers that say more than turnover does.
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