Most small businesses don't have a marketing problem.They have a clarity, consistency and execution problem.
Everything an SME needs to start marketing with clarity.
The Starter Pack is a practical toolkit for business owners: understand the business, define the brand, plan the marketing, create the content, convert the customer and measure what happened.
It is the same structure we use with clients, written so a business owner can work through it without a marketing team behind them.
What'sinside
Marketing Blueprint
The full picture — how every part of your marketing connects.
Brand Clarity Workbook
Define what you sell, who it is for and why it matters.
90-Day Marketing Planner
A quarter of marketing, planned before the month begins.
Content Playbook
The FSJ 5C Content Framework, with worked examples.
30-Day Content Calendar
A month of prompts you can publish against immediately.
Social Media Optimisation Checklist
Instagram, LinkedIn and WhatsApp, profile by profile.
Customer Conversion Toolkit
Scripts and structures for turning interest into sales.
Marketing KPI Dashboard
The handful of numbers worth tracking every month.
Canva Templates
Ready-to-edit designs so consistency is not a design problem.
AI Marketing Prompt Pack
Prompts that produce usable marketing, not generic filler.
Get theStarter Pack
Tell us about your business and we will send you the pack along with pricing and format options.
Want someone to walk you through it? Every participant on the The FSJ SME Growth Programme (17–18 October 2026) receives the Starter Pack as part of their place.